HOOT: HELPING JAPAN OR YOURSELF?

Okay, so that last HOOT from this morning (featured below) was an 'April 1st Special Edition' but sadly kind of believable.

Here's our real latest HOOT. Much like the rest of the world, we turned our focus to Japan and had a look at how the creative world is contributing to the relief effort.

Enjoy!

HOOT is our insight. It's trends and ideas. It's how we see things. Creative things. Life things. Style things. It's a HOOT.

HOOT: TSUNAMI RED

Here's our latest edition of HOOT. Much like the rest of the world, we turned our focus to Japan and had a look at how the creative world is contributing to the relief effort.

We hope you enjoy it.

HOOT is our insight. It's trends and ideas. It's how we see things. Creative things. Life things. Style things. It's a HOOT.

PEOPLE FROM COSSETTE AND BCLC WINS GLOBAL REBRAND AWARD

Tasked with creating a new strategic and creative platform for BC Lottery, we've repositioned the corporation as a player centric organization offering trusted gambling entertainment. Based on a new brand essence of 'Fair Play', the creative platform balances fun and modernity, with the stability and trust of a Crown Corporation.

A multitude of applications now bring the new brand to life: from graphic standards to space branding of the new Vancouver office, a brand movie to the strategic and creative platforms for GameSense and CSR. Our work for BCLC just won Best of Awards at the Rebrand™ awards. The responsible gambling brand GameSense was also recognized in the awards. For us this is simply recognition of a great agency/client partnership. 

COSSETTE WEST WINS

It is with great pride that we can announce some hot off the press award wins so early in the year.

Firstly, we entered 6 projects in the REBRAND™ awards (the world's leading resource focused on effective transformations), and our work for BCLC won Best of Awards and all the others (Mr. Swirl, Mill Woods Town Centre, Province of Alberta, GameSense and HDI) were recognized from Distinction through to Notable.

Best of Awards
http://www.rebrand.com/best-bclc

Distinction
http://www.rebrand.com/distinction-mr-swirl

Merit
http://www.rebrand.com/merit-mill-woods
http://www.rebrand.com/merit-province-of-alberta

Notable
http://www.rebrand.com/notable-gamesense
http://www.rebrand.com/notable-hdi-hunter-dickinson-inc

Secondly, our work for the National Music Centre in Calgary has been awarded Gold in the Neenah Paperworks Content. In addition to the Gold it has also been awarded Best of 2010.

http://www.neenahpaper.com/InspiredDesign/PaperworksWinners?st=Letterhead&r=West&q=2010_4#

Thanks go to all the contributors and the great teamwork in making these projects happen!

INSPIRING CHANGE

Our December edition of Hoot is called Inspiring Change, and features innovative campaigns that attract attention, spread hope and inspire action.

We can't leave Santa to do it all!

Click on the links below to view each campaign:

http://www.youtube.com/watch?v=u2B9U3KO65w
http://buylife.org/
http://www.youtube.com/watch?v=5F6xVC2jqCM
http://www.allfacebook.com/facebook-bra-color-2010-01

A BIG NIGHT AT THE ADCC AWARDS AND THE LOTUS AWARDS

For more than half a century, the Advertising and Design Club of Canada (ADCC) has been encouraging and promoting excellence in Canadian advertising, design and interactive media. Last week at the ADCC 61st annual awards show in Toronto, The People from Cossette West came away with 22 awards, including four Golds and five Silvers.

The week capped off Wednesday night in Vancouver at the annual Lotus Awards (a competitive advertising awards show that celebrates creative excellence of individuals, companies and agencies in B.C. in the areas of design, interactive, social media and direct mail). We came away with 9 statues and dozens of merits.

Congrats to everyone!

Samples of our work from the Lotus Awards are featured below.

CATEGORY: Print | Best Newspaper or Magazine Single
TITLE: Embrace
CLIENT: McDonald's

CATEGORY: Broadcast | Best Television or Cinema
(0:30 or Less) Campaign

TITLE: Vacuum/Couch/Pants

CLIENT: McDonald's

CATEGORY: Broadcast | Best Radio Campaign
TITLE: Fit It In
CLIENT: McDonald's

CATEGORY: Other | Best Direct Mail Single or Campaign
TITLE: Russian Doll
CLIENT: McDonald's
 

MERIT

CATEGORY: Broadcast | Best Television or Cinema (0:30 or Less) Single
TITLE: Vacuum
CLIENT: McDonald's

CATEGORY: Broadcast | Best Low Budget Television Single or Campaign
TITLE: Colour Bars
CLIENT: McDonald's

CATEGORY: Broadcast | Best Radio Single

TITLE: Lunch
CLIENT: McDonald's

CATEGORY: Broadcast | Best Radio Single

TITLE: Name

CLIENT: McDonald's

CATEGORY: Broadcast | Best Radio Campaign

TITLE: Everyone Wins a Free Coffee

CLIENT: McDonald's

CATEGORY: Interactive | Best Advertising Single (Banners)
TITLE: Online Deluxe
CLIENT: McDonald's

QUARTER POUNDER DELUXE

The new Quarter Pounder Deluxe has officially launched at McDonald's! This product offers a fresh new twist on the beloved Quarter Pounder with Cheese, with the addition of crisp lettuce, fresh tomato and bacon. The Quarter Pounder Deluxe will be available in restaurants until September 6th, so get out there and enjoy it while it lasts!

Watch the TV spot below.

7TH ANNUAL COSSETTE WHITE PARTY

It's summer time! This year we had our White Party aboard the "Cossette Summer Cruise" that docked at the pier on Homer and Helmcken. Everyone arrived sporting their first-class cruise wear.

RONALD MCDONALD HOUSE CHARITIES (RMHC)

 

CHALLENGE

Tell parents of seriously ill children that RMH is a home close to the Children's Hospital in Winnipeg which allows families to stay together while they are undergoing treatments.

INSIGHT

The Ronald McDonald House provides what a sick child needs the most, their family.

RESULTS

The RMH Winnipeg is now operating at maximum capacity most nights.

MCDONALD'S CANADA RESTAURANT FINDER

We are excited to announce that the McDonald's restaurant finder iPhone app is now available for download in the app store!

Find the McDonald's restaurants nearest to where you are - or where you're going to be - including all those open 24 hours and have geo-targeted promotions and offers delivered to your iPhone.

Features:
- Detects your current location automatically
- Search for a restaurant by location or postal code
- Receive current promotions for restaurants based on location
- Displays which restaurants are open 24 hours
- Displays restaurant and drive-thru hours, along with addresses and
   phone numbers

The app is launching in conjunction with an "Open 24hrs" campaign with support from radio, print, OOH, and banners and mobile ads pointing to a mobile optimized landing page (try it on your phone!) with restaurant finder.

To download the app, visit the campaign landing page or download the app directly from the app store.