Monopoly is back! To celebrate and raise awareness Cossette West developed a campaign that offered Free Parking, courtesy of McDonald’s, to unsuspecting drivers. Signage and Street Teams informed drivers and passerbys that McDonald’s was celebrating the return of Monopoly, and that these lucky individuals were literally landing on Free Parking!
Our McDonald's "Free Parking" promotion won a Bronze at the 2010 Marketing Awards in the Out-of-Home Non-Standard Format category.
Our McDonald's "Free Parking" promotion won a Bronze at the 2010 Marketing Awards in the Out-of-Home Non-Standard Format category.
