Cossette West was challenged to raise $500,000 during the 2009 peak fundraising season for Ronald McDonald House Charities (RMHC) during the worst economic downturn since the Great Depression.
We worked with RMHC to create a targeted, segmented campaign across all fronts, including online and offline channels that incorporated the campaign theme outlined by our client "A life without RMHC."
We took RMHC's campaign theme one step further with our main message: "Without you..." Pointing out that without donors, sick children and their families would not get the help and support they desperately need through RMHC.
The campaign surpassed the fundraising goal by 25% and beat 2008's results!
