Tasked with creating a new strategic and creative platform for BC Lottery, we've repositioned the corporation as a player centric organization offering trusted gambling entertainment. Based on a new brand essence of 'Fair Play', the creative platform balances fun and modernity, with the stability and trust of a Crown Corporation.
A multitude of applications now bring the new brand to life: from graphic standards to space branding of the new Vancouver office, a brand movie to the strategic and creative platforms for GameSense and CSR. Our work for BCLC just won Best of Awards at the Rebrand™ awards. The responsible gambling brand GameSense was also recognized in the awards. For us this is simply recognition of a great agency/client partnership.
