Cossette West

HOOT: HELPING JAPAN OR YOURSELF?

2011-04-01T14:49:00.000-07:00

Okay, so that last HOOT from this morning (featured below) was an 'April 1st Special Edition' but sadly kind of believable.

Here's our real latest HOOT. Much like the rest of the world, we turned our focus to Japan and had a look at how the creative world is contributing to the relief effort.

Enjoy!

HOOT is our insight. It's trends and ideas. It's how we see things. Creative things. Life things. Style things. It's a HOOT.

HOOT: TSUNAMI RED

2011-04-01T12:00:00.000-07:00

Here's our latest edition of HOOT. Much like the rest of the world, we turned our focus to Japan and had a look at how the creative world is contributing to the relief effort.

We hope you enjoy it.

HOOT is our insight. It's trends and ideas. It's how we see things. Creative things. Life things. Style things. It's a HOOT.

PEOPLE FROM COSSETTE AND BCLC WINS GLOBAL REBRAND AWARD

2011-03-04T11:14:00.000-08:00

Tasked with creating a new strategic and creative platform for BC Lottery, we've repositioned the corporation as a player centric organization offering trusted gambling entertainment. Based on a new brand essence of 'Fair Play', the creative platform balances fun and modernity, with the stability and trust of a Crown Corporation.

A multitude of applications now bring the new brand to life: from graphic standards to space branding of the new Vancouver office, a brand movie to the strategic and creative platforms for GameSense and CSR. Our work for BCLC just won Best of Awards at the Rebrand™ awards. The responsible gambling brand GameSense was also recognized in the awards. For us this is simply recognition of a great agency/client partnership.

COSSETTE WEST WINS

2011-03-04T10:56:00.000-08:00

It is with great pride that we can announce some hot off the press award wins so early in the year.

Firstly, we entered 6 projects in the REBRAND™ awards (the world's leading resource focused on effective transformations), and our work for BCLC won Best of Awards and all the others (Mr. Swirl, Mill Woods Town Centre, Province of Alberta, GameSense and HDI) were recognized from Distinction through to Notable.

Best of Awards
http://www.rebrand.com/best-bclc

Distinction
http://www.rebrand.com/distinction-mr-swirl

Merit
http://www.rebrand.com/merit-mill-woods
http://www.rebrand.com/merit-province-of-alberta

Notable
http://www.rebrand.com/notable-gamesense
http://www.rebrand.com/notable-hdi-hunter-dickinson-inc

Secondly, our work for the National Music Centre in Calgary has been awarded Gold in the Neenah Paperworks Content. In addition to the Gold it has also been awarded Best of 2010.

http://www.neenahpaper.com/InspiredDesign/PaperworksWinners?st=Letterhead&r=West&q=2010_4#

Thanks go to all the contributors and the great teamwork in making these projects happen!

INSPIRING CHANGE

2010-12-15T17:12:00.000-08:00

Our December edition of Hoot is called Inspiring Change, and features innovative campaigns that attract attention, spread hope and inspire action.

We can't leave Santa to do it all!

Click on the links below to view each campaign:

http://www.youtube.com/watch?v=u2B9U3KO65w
http://buylife.org/
http://www.youtube.com/watch?v=5F6xVC2jqCM
http://www.allfacebook.com/facebook-bra-color-2010-01

A BIG NIGHT AT THE ADCC AWARDS AND THE LOTUS AWARDS

2010-11-17T21:46:00.000-08:00

For more than half a century, the Advertising and Design Club of Canada (ADCC) has been encouraging and promoting excellence in Canadian advertising, design and interactive media. Last week at the ADCC 61st annual awards show in Toronto, The People from Cossette West came away with 22 awards, including four Golds and five Silvers.

The week capped off Wednesday night in Vancouver at the annual Lotus Awards (a competitive advertising awards show that celebrates creative excellence of individuals, companies and agencies in B.C. in the areas of design, interactive, social media and direct mail). We came away with 9 statues and dozens of merits.

Congrats to everyone!

Samples of our work from the Lotus Awards are featured below.

CATEGORY: Print | Best Newspaper or Magazine Single
TITLE: Embrace
CLIENT: McDonald's

CATEGORY: Broadcast | Best Television or Cinema
(0:30 or Less) Campaign

TITLE: Vacuum/Couch/Pants

CLIENT: McDonald's

CATEGORY: Broadcast | Best Radio Campaign
TITLE: Fit It In
CLIENT: McDonald's

CATEGORY: Other | Best Direct Mail Single or Campaign
TITLE: Russian Doll
CLIENT: McDonald's

MERIT

CATEGORY: Broadcast | Best Television or Cinema (0:30 or Less) Single
TITLE: Vacuum
CLIENT: McDonald's

CATEGORY: Broadcast | Best Low Budget Television Single or Campaign
TITLE: Colour Bars
CLIENT: McDonald's

CATEGORY: Broadcast | Best Radio Single

TITLE: Lunch
CLIENT: McDonald's

CATEGORY: Broadcast | Best Radio Single

TITLE: Name

CLIENT: McDonald's

CATEGORY: Broadcast | Best Radio Campaign

TITLE: Everyone Wins a Free Coffee

CLIENT: McDonald's

CATEGORY: Interactive | Best Advertising Single (Banners)
TITLE: Online Deluxe
CLIENT: McDonald's

QUARTER POUNDER DELUXE

2010-08-27T14:56:00.000-07:00

The new Quarter Pounder Deluxe has officially launched at McDonald's! This product offers a fresh new twist on the beloved Quarter Pounder with Cheese, with the addition of crisp lettuce, fresh tomato and bacon. The Quarter Pounder Deluxe will be available in restaurants until September 6th, so get out there and enjoy it while it lasts!

Watch the TV spot below.

7TH ANNUAL COSSETTE WHITE PARTY

2010-08-20T10:54:00.000-07:00

It's summer time! This year we had our White Party aboard the "Cossette Summer Cruise" that docked at the pier on Homer and Helmcken. Everyone arrived sporting their first-class cruise wear.

RONALD MCDONALD HOUSE CHARITIES (RMHC)

2010-07-20T11:17:00.000-07:00

CHALLENGE

Tell parents of seriously ill children that RMH is a home close to the Children's Hospital in Winnipeg which allows families to stay together while they are undergoing treatments.

INSIGHT

The Ronald McDonald House provides what a sick child needs the most, their family.

RESULTS

The RMH Winnipeg is now operating at maximum capacity most nights.

MCDONALD'S CANADA RESTAURANT FINDER

2010-06-25T13:41:00.000-07:00

We are excited to announce that the McDonald's restaurant finder iPhone app is now available for download in the app store!

Find the McDonald's restaurants nearest to where you are - or where you're going to be - including all those open 24 hours and have geo-targeted promotions and offers delivered to your iPhone.

Features:
- Detects your current location automatically
- Search for a restaurant by location or postal code
- Receive current promotions for restaurants based on location
- Displays which restaurants are open 24 hours
- Displays restaurant and drive-thru hours, along with addresses and
phone numbers

The app is launching in conjunction with an "Open 24hrs" campaign with support from radio, print, OOH, and banners and mobile ads pointing to a mobile optimized landing page (try it on your phone!) with restaurant finder.

To download the app, visit the campaign landing page or download the app directly from the app store.

THINK PINK

2010-05-27T11:05:00.000-07:00

Last week, Cossette West held a "Think Pink" party to raise money for the 2010 Weekend to End Women's Cancers. We got together at our lobby over some food and wine and of course, to help support this worthy cause! Thanks to our team members, we were able to secure some cool raffle prizes, including tickets to a BC Lions Game and this summer's Bard on the Beach. Through our drink cart and raffle ticket sales, we raised $650 to support our Cossette West team, who will be participating in this unforgettable journey.

The video below recaps the party. It features some superstar "Twister" moves and highlights from the office-wide drinking competition. Enjoy!

DRINK PINK from >>areml photography + design on Vimeo.

SHREK IS BACK

2010-05-23T21:54:00.000-07:00

"TWAS WAS THE SEASON

2010-05-10T22:53:00.000-07:00

Cossette West was challenged to raise $500,000 during the 2009 peak fundraising season for Ronald McDonald House Charities (RMHC) during the worst economic downturn since the Great Depression.

We worked with RMHC to create a targeted, segmented campaign across all fronts, including online and offline channels that incorporated the campaign theme outlined by our client "A life without RMHC."

We took RMHC's campaign theme one step further with our main message: "Without you..." Pointing out that without donors, sick children and their families would not get the help and support they desperately need through RMHC.

The campaign surpassed the fundraising goal by 25% and beat 2008's results!

COSSETTE COUNTY FAIR

2009-11-24T10:44:00.000-08:00

Each month we host a themed party for the whole building to enjoy. In October we threw one of the most creative so far, the Cossette County Fair. There were boat races, a sprout growing contest, pie eating contests and no county fair is complete without some cow milking!

FREE PARKING COURTESY OF MCDONALD'S

2009-11-23T17:01:00.000-08:00

Monopoly is back! To celebrate and raise awareness Cossette West developed a campaign that offered Free Parking, courtesy of McDonald’s, to unsuspecting drivers. Signage and Street Teams informed drivers and passerbys that McDonald’s was celebrating the return of Monopoly, and that these lucky individuals were literally landing on Free Parking!

Our McDonald's "Free Parking" promotion won a Bronze at the 2010 Marketing Awards in the Out-of-Home Non-Standard Format category.

MCDONALDS STATION M

2009-11-19T14:09:00.000-08:00

McDonald’s employs nearly 1 million restaurant staff members spread across Canada and the United States. We provided a online space where they could talk to one another and encourage a feeling of community, camaraderie, and pride in attaching themselves to the McDonald’s brand.

project by: FJORD
launch site: StationM

MCCAFE PREMIUM COFFEE

2009-11-17T15:29:00.000-08:00

To overcome the perception that McDonald's coffee is an inferior product, we drove masses of people to McDonald's Restaurants for a free coffee trial. The fully-integrated communications campaign combined attention-grabbing advertising, a comprehensive media plan, strategic public relations and engaging in-store promotional support.

The McDonald's "Lamp Post" (featured below) won a Gold at the 2010 Marketing Awards in the Out-of-Home Non-Standard Format category.

To get the message out about McDonald's free coffee promotion, a common streetlight was transformed into a giant carafe pouring a cup of coffee.

A transit shelter was transformed into an hourglass filled with coffee beans, with beans removed daily to indicate exactly how much time was left in McDonald's free coffee promotion.

project by: Cossette West

6TH ANNUAL COSSETTE WHITE PARTY

2009-11-17T10:01:00.000-08:00

Summertime at Cossette West means it's White Party Time! This year's theme was White Trash and everyone arrived sporting their whitey's and showing off their ink.

INAPPROPRIATE T-SHIRT DAY

2009-11-14T11:26:00.000-08:00

When it was time to host our next party for the building, we themed it "Inappropriate T-shirt Day". We had a great time showing off our t-shirts as we strutted our stuff down the red carpet runway!